The last thing your firm would ever call itself, or advertise itself as, is basic. But are the tools you use to manage client relationships stuck in basic mode? Your firm needs to be able to intake clients, deliver personalized responses to inquiries, and keep your established clients engaged without increasing your administrative burden. And to accomplish these goals, you … Read More
CRM Best Practices for Law Firms: Engaging and Retaining Clients
Digital marketing costs for lawyers have increased in recent years, due to more competition between law firms for cost-per-click advertising and stricter data privacy laws. Today, the average law firm spends $500 to $2,000 to acquire one new client. To ensure a profitable bottom line, it’s in a law firm’s best interest to retain more clients. Clients tend to stick … Read More
General Ledger Accounting for Law Firms: Top Mistakes & Tips to Avoid Them
General ledger accounting is the cornerstone of effective financial management for law firms, ensuring compliance and securing financial health. Mastery of this fundamental practice not only guarantees accuracy but also enhances the overall efficiency of your firm. Understanding the purpose of a general ledger, common mistakes to avoid, and best practices for proper reporting can help you optimize your accounting … Read More
The Strategic Investment of Legal CRM Software
A smart investor looks for opportunities that will yield returns for years to come. While many software products promise a “get rich quick” type of instant success, the best software tools for law firms are built to provide continuous value over time. Legal CRM (client relationship management) software is that kind of investment. Rather than a trendy feature that will … Read More
Right-Sizing Your Firm’s Need for CRM Software
Legal CRM (client relationship management) software is a valuable tool for growing your practice. Law firms of all sizes—especially small and medium-sized firms—can use these tools to move clients through the intake process more quickly, improve client communication (and, by extension, client satisfaction), and better invest their marketing spend. But there are an abundance of CRM options, with an almost … Read More
Your Firm Website as Part of Your Practice Management System
In today’s tech era, your law firm’s website is more than just a digital billboard for your practice—it’s your very identity online. In fact, you could say you ARE your website. So why settle for a mere online presence when your website can be a powerhouse tool that seamlessly melds with every aspect of your practice? From lead generation to … Read More
2024 Technology Trends to Help Grow Your Practice
In today’s rapidly evolving legal landscape, firms of all sizes and in all areas of legal practice need to stay ahead of the technological curve to succeed. As our technological capabilities advance faster than ever before, law firms that use software solutions to manage their practices can experience lower overhead costs, increased lead conversions, better compliance and data security measures, … Read More
Speed to Lead: What It Is and Why It’s the Key to Your 2024 Firm Growth
Are you looking for ways to keep your website clicks high and your phone ringing off the hook with potential leads in 2024? The secret might be simpler than you think. It’s all about speed to lead, or how quickly you respond to potential clients’ inquiries. This critical sales metric can significantly impact the likelihood of converting prospects into clients, … Read More
How to Prevent Losing Potential Clients (Hint: It’s Marketing Automation)
Most law firms know that marketing is a critical component of success, but keeping clients moving through the sales funnel can be challenging for busy attorneys who are already stretched thin with billable work. Using marketing automation with a client relationship management (CRM) software is an excellent strategy for keeping prospective clients from slipping through the cracks or turning to … Read More
Five Ways to Improve the Client Experience at Your Law Firm
One of the greatest advantages of managing a solo practice or small law firm? The ability to work closely with your clients. You get the opportunity to truly know each client who walks through your door, and as a result, you can better serve them. Additionally, building close relationships with clients increases the chance that they’ll be satisfied with your … Read More