There’s nothing like a confusing invoice or a complicated payment process to take the shine off great work. Yet for many law firms, billing frustrations are commonplace.
Consider that a 2023 Thomson Reuters survey reports that the average law firm has an 18% realization loss because of billing-related issues. Or that according to the same survey, clients are increasingly pushing back on rate increases and asking for transparent billing practices.
Billing practices can significantly differentiate your law firm from its competitors when it prioritizes transparency and convenience for clients. Yet your billing processes need to account for more than client satisfaction. They require sustainable, efficient internal processes in order to benefit everyone.
So how do you bring the two together?
Common challenges that get in the way of efficient billing for law firms (and how they impact client satisfaction)
Law firm billing can be a complicated process, requiring detailed timekeeping and expense tracking, careful invoice preparation, and timely payment follow-up. What’s more, many firms still rely on manual processes, which can throw a wrench in efficiency.
These processes can also negatively impact client perceptions of your firm’s professionalism and efficiency. To create a smoother billing experience for both your clients and your team, consider the following common obstacles:
Inefficient time tracking
Accurately tracking billable hours is critical, but it can be a source of frustration. Lawyers often prefer to focus on their legal work rather than administrative tasks like time tracking.
Impact on client satisfaction
Inefficient time tracking can result in overbilling or underbilling clients. For instance, if a lawyer forgets to log hours spent on a case and then attempts to reverse engineer their time, they might overcharge the client. In turn, this can lead to client disputes and dissatisfaction.
Inaccurate invoicing
Relying on manual processes or generic accounting software is common among law firms. However, without the right safeguards in place, both can contribute to inaccurate invoicing, which can delay payments and damage client relationships.
Impact on client satisfaction
Clients receiving inaccurate invoices may feel that the firm is disorganized or untrustworthy. For example, a client might be billed for 10 hours of work when only 5 hours were spent, leading to disputes and a loss of confidence in the firm’s capabilities.
Complicated payment processes
Complicated payment processes can greatly affect a law firm’s efficiency. When firms depend on convoluted systems, administrative work and errors increase. Staff may spend unnecessary time reconciling payments, chasing invoices, and resolving discrepancies.
Impact on client satisfaction
Persistent follow-ups for late payments can strain client relationships. Clients may feel harassed, resulting in a negative perception of the firm. This can be compounded if the late payments are a result of a law firm’s inconsistent billing processes.
Lack of reporting
Without proper reporting, law firms may not have a clear understanding of their financial performance. This makes it challenging to make informed business decisions and plan for the future.
Impact on client satisfaction
Clients expect clear and detailed reports on the services provided and the costs. If they can’t easily understand the breakdown of charges on their invoice, they’re less likely to trust their law firm in the future and may seek services with another provider.
Infographic
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While your legal practice management software keeps the daily work of a law firm moving, legal CRM software makes it easier to bring in new clients, engage current clients, and increase your profits. But not all legal CRMs are created equal. Look for these six features when choosing a legal CRM—and put them to work for your law firm.
Six steps to address billing inefficiencies and enhance client satisfaction
To build efficient internal processes and maintain high client satisfaction, law firms should begin with the following steps:
1. Implement clear billing policies
Define and communicate billing policies before work begins to avoid surprises and frustrations. This includes setting expectations on the frequency and method of payment, late fees, and any other relevant information. Consider providing new clients with a sample invoice that details what to expect from your billing process. This clarity can also reduce disputes and misunderstandings.
2. Use the right billing software
Legal billing software that automates time tracking, invoicing, and reporting is a smart investment for law firms looking to improve their billing efficiency. When it is integrated with your legal practice management software, it creates one single source of truth for all your practice information, keeping all client information connected.
3. Offer online payment options
These days, most of your clients expect some kind of online payment option. Not offering it is a quick way to appear outdated and inflexible. But law firms that do offer online payment experience numerous benefits, speeding up payments, increasing cash flow, and decreasing manual tasks.
4. Simplify manual tasks
The personal touch is great for client relationships, but when it comes to billing, streamlining processes can help you deliver consistent (and consistently good) client service. Here are a few ways to reduce the work involved:
Leverage electronic prebills
Reviewing prebills electronically is faster and more efficient than manually reviewing paper-based invoices. This approach lets you make final edits before sending the bill, reducing the number of revision requests.
Automate reminders
Your clients have a lot to remember. So does your legal staff. Taking the time to set up automated reminders for upcoming payments and overdue invoices can lessen the mental load for everyone.
Use customizable templates
Using templates for invoices and billing statements can save significant time each month. With customizable templates, you can include your law firm’s logo, branding colors, and standardized language while leaving space for personalized details.
5. Conduct regular audits
When it comes to your law firm’s financial operations, the old adage “if it’s not broke, don’t fix it” doesn’t work. Processes can easily drift, so it’s important to conduct regular audits to ensure everything functions as intended. This includes running a report of time between completed work and sent invoices. Are there lapses or delays? If so, what is the source? Would more efficient systems eliminate these issues?
Also, consider roadblocks in collections. If your law firm does not have an online payment option, it’s time to explore integrating an online payment processor.
6. Prioritize transparent communication
When it comes to your firm’s clients, transparent communication is the key to better relationships across the board. For billing practices, that means a few things:
- Establishing clear expectations from the beginning
- Providing detailed invoices and statements
- Being responsive to any questions or concerns regarding billing by using client portals
- Proactively addressing additional charges instead of simply adding them to invoices
How CosmoLex and CosmoLexPay improve billing efficiency for law firms
CosmoLex is an industry-leading legal software tool designed to allow law firms to run efficient, profitable practices. The software also fully integrates with CosmoLexPay, an online payment processing feature that streamlines the billing process and improves efficiency for law firms.
Here are some features CosmoLex and CosmoLexPay provide that can improve your firm’s billing efficiency:
- Intuitive time-tracking
- Customizable templates
- Online payment option
- Detailed reporting
- Integrated accounting
Traditional billing and payment processes can waste valuable time, bottleneck operations, and put the client experience at risk. But with CosmoLex and CosmoLexPay, you can streamline your operations, creating an efficient billing process that enhances client satisfaction.
Are you ready to take your practice to the next level? Schedule a demo or start your free trial to see what effortless billing looks like.
Infographic
Six Essential Features in Your Legal CRM (and How to Use Them)
While your legal practice management software keeps the daily work of a law firm moving, legal CRM software makes it easier to bring in new clients, engage current clients, and increase your profits. But not all legal CRMs are created equal. Look for these six features when choosing a legal CRM—and put them to work for your law firm.